Video that wins you customers.
I build video as a customer acquisition channel for high signal brands: content that earns attention from people who’ve never heard of you, and turns that attention into your next customers.
I build video with the same accountability you'd expect from any other line item in your marketing budget.
- ✛$100,000+ in revenue generated from a single book trailer production
- ✛Built a podcast from zero to a commercial asset with paid sponsors, for a 1.8M-follower media brand
- ✛Head of Video & Creative Director for Luke Mikic, running strategy and output end-to-end
Services
Video content for brands and companies who need assets around a specific outcome - brand awareness, lead generation or simply ongoing presence.
Flagship Trailers & Cinematic Commercials
- Cinematic launch or campaign trailer
- Script & creative concept
- Music selection & sound design
- Color grading
- Full edit & final cut
- Post-launch performance tracking
Animated Explainers
- Script & narrative structure
- Storyboarding
- Custom illustration & character design
- 2D motion graphics animation
- Voiceover casting & direction
- Sound design & original score
- Platform-ready cutdowns for web & social
Founder Origin Story
- 10–15 minute documentary-style brand film
- On-location shoot, travel included
- Founder interview & cinematic b-roll
- Full post-production: color, sound, score
- Includes select cutdowns & reels for social
Have something else in mind? Get in touch for a bespoke consultation.
Bitcoin Archive
Hodlers Official
BTC Sessions
Bitcoin Racing
Into the Cryptoverse
BrantaHow It Works
Scope & success metrics
Clear scope, timeline, and success metrics agreed up front — no ambiguity about what "done" looks like.
Shoot, edit, deliver
On schedule, remote-friendly, minimal management overhead on your end.
Reporting that matters
Tied to what you actually care about: reach, conversion, revenue impact.
Brief: launch a book, not just release it. I produced a cinematic trailer engineered to convert an existing audience into buyers and funders.
Brief: capture a flagship brand event — a Team USA vs. Team Canada hockey face-off — and deliver product photography for a new apparel line, under consistent creative direction.
- Multi-camera event cinematography, edited into a brand-forward final cut
- Full product photography shoot for the apparel line
- Creative direction across both assets for a consistent brand aesthetic
Portfolio
A broader look at the work — commercials, documentaries, and independent releases.
Branta Ops
Commercial
Bitcoin Racing
Promo video
Sound of Stone
Independent documentary — stonemason Jim Martins
Already Rich
Independent Bitcoin documentary
100k Bitcoin Edit
One of the most popular independent releases
What Problem Does Bitcoin Solve
Independent release
Opt Out
Satoshi Nakamoto Origin Story — independent release
Who's Behind the Camera
I'm Heliand — an independent video producer and creative director working at the intersection of Bitcoin, finance, and premium personal brands. I built this practice the way I approach every project: fewer, better relationships over high-volume freelance work.
I currently split my time between an ongoing role as Head of Video for creator Luke Mikic and select brand projects — the same standard of accountability applies to both.
Not For Everyone
I work best with a specific kind of client — and I'd rather tell you upfront than waste your time on a call.
We'll Work Well Together If
- You value a long-term creative partnership over a one-off transaction
- You choose the right partner for the job, not the cheapest quote
- You have a real marketing budget and treat video as an investment, not a line-item to minimize
- You trust a creative director's judgment rather than directing every frame