Turn YouTube into a customer channel.
I build YouTube channels that attract the right buyers, then send them to your core services: research, content strategy, packaging, editing, analytics and the funnel behind it.
I build video with the same accountability you'd expect from any other line item in your marketing budget.
- ✛$100,000+ in revenue generated from a single book trailer production
- ✛Built a podcast from zero to a commercial asset with paid sponsors, for a 1.8M-follower media brand
- ✛Head of Video & Creative Director for Luke Mikic, running strategy and output end-to-end
Five Steps. Each One Builds On The Last.
Your channel is a customer acquisition system, not a content calendar. Start with research, then add the steps your goals call for. Each step includes the ones before it.
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01Research & Content StrategyEntry point · scoped engagement
Before anything gets made, we find out what already works in your space. You get a named deliverable: the competitor and outlier report.
- Competitor teardown
- Formats that work in your niche
- Outlier videos and why they broke out
- Opportunity map: what to make first
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02PackagingTitles · thumbnails · intro
Your title and thumbnail earn the click. Your opening earns the attention. Built from what the research showed.
Includes step 1- Title copywriting
- Thumbnail design
- Hook: written or selected from your footage
- Fully edited intro
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03ProductionLong-form · shorts
The full edit, built for retention, so the people who click stay and come back.
Includes steps 1–2- Long-form retention editing
- Shorts editing
- Color, sound design and motion graphics
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04Analytics & DataMonthly report
Every month you see what worked, what to fix and what to make next, based on your own numbers.
Includes steps 1–3- What worked and why
- What to fix
- Monthly report and next-month plan
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05Beyond YouTubeTraffic to your core services
Views are only useful if they reach the thing you actually sell. This step builds the path from video to revenue.
Includes steps 1–4- Lead magnet
- Link and call-to-action strategy
- Landing page
- Tracking, so every lead is traced to a video
- Traffic reporting in the monthly report
What Could YouTube Be Worth To You?
YouTube is the second most visited website on earth, with more than 2.7 billion people using it each month. Many of them are searching for the thing you sell. Move the sliders to test your own numbers.
Illustrative model, not a forecast. The defaults are assumptions, not results from any client. On a call, we replace every input with your real figures. Platform statistic: Global Media Insight, YouTube statistics 2026.
Other Services
Beyond YouTube growth, I also produce standalone video for launches, products and founder stories.
Flagship Trailers & Cinematic Commercials
- Cinematic launch or campaign trailer
- Script & creative concept
- Music selection & sound design
- Color grading
- Full edit & final cut
- Post-launch performance tracking
Animated Explainers
- Script & narrative structure
- Storyboarding
- Custom illustration & character design
- 2D motion graphics animation
- Voiceover casting & direction
- Sound design & original score
- Platform-ready cutdowns for web & social
Founder Origin Story
- 10–15 minute documentary-style brand film
- On-location shoot, travel included
- Founder interview & cinematic b-roll
- Full post-production: color, sound, score
- Includes select cutdowns & reels for social
Have something else in mind? Get in touch for a bespoke consultation.
Bitcoin Archive
Hodlers Official
BTC Sessions
Bitcoin Racing
Into the Cryptoverse
BrantaHow It Works
Scope & success metrics
Clear scope, timeline, and success metrics agreed up front — no ambiguity about what "done" looks like.
Shoot, edit, deliver
On schedule, remote-friendly, minimal management overhead on your end.
Reporting that matters
Tied to what you actually care about: reach, conversion, revenue impact.
Brief: launch a book, not just release it. I produced a cinematic trailer engineered to convert an existing audience into buyers and funders.
Brief: capture a flagship brand event — a Team USA vs. Team Canada hockey face-off — and deliver product photography for a new apparel line, under consistent creative direction.
- Multi-camera event cinematography, edited into a brand-forward final cut
- Full product photography shoot for the apparel line
- Creative direction across both assets for a consistent brand aesthetic
Portfolio
A broader look at the work — commercials, documentaries, and independent releases.
Branta Ops
Commercial
Bitcoin Racing
Promo video
Sound of Stone
Independent documentary — stonemason Jim Martins
Already Rich
Independent Bitcoin documentary
100k Bitcoin Edit
One of the most popular independent releases
What Problem Does Bitcoin Solve
Independent release
Opt Out
Satoshi Nakamoto Origin Story — independent release
Who's Behind the Camera
I'm Heliand — an independent video producer and creative director working at the intersection of Bitcoin, finance, and premium personal brands. I built this practice the way I approach every project: fewer, better relationships over high-volume freelance work.
I currently split my time between an ongoing role as Head of Video for creator Luke Mikic and select brand projects — the same standard of accountability applies to both.
Not For Everyone
I work best with a specific kind of client — and I'd rather tell you upfront than waste your time on a call.
We'll Work Well Together If
- You value a long-term creative partnership over a one-off transaction
- You choose the right partner for the job, not the cheapest quote
- You have a real marketing budget and treat video as an investment, not a line-item to minimize
- You trust a creative director's judgment rather than directing every frame